Fred Joaillier, more commonly known as Fred, is a French jewellery and watch brand founded in 1936 by Fred Samuel in Paris and operated by the company "Fred Paris".
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Son of Alsatians who emigrated to Argentina fleeing the German annexation that followed the 1870 war, Fred Samuel was born in Buenos Aires in 1908.
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Fred Joaillier arrived in France at the age of 16 and trained in the jewellery industry with the Worms company as a trader in precious stones and pearls.
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Fred Joaillier chose to have printed in capital letters on his first business card: “Fred Samuel, the modern, jeweller, creator”; in French: Le Moderne-Joaillier-Createur.
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Fred Joaillier was one of the first importers into France of the cultured pearl, a Japanese innovation that upset the French jewellery industry which had previously been devoted to fine pearls.
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Fred Joaillier's growing fame and creative daring for the time earned him recognition from Hollywood stars such as Mary Pickford, Douglas Fairbanks, Barbara Hutton and Marlene Dietrich.
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Fred Joaillier returned to Paris in September 1944 where he again took over his shop.
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In December 1962, Fred Joaillier opened its first shop at Orly airport when the terminal opened.
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In 1988, Fred Joaillier acquired 42 coloured diamonds and created a first setting called "Arc-en-ciel".
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At that time, Fred Joaillier Samuel was the first jeweller to make coloured diamonds his speciality.
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In 1995, Fred Joaillier was acquired by the LVMH group and Dominique Watine-Arnault became the company's first female director.
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In 2015, Fred Joaillier moved its main flagship to 14 Rue de la Paix in Paris after 15 years at number 7 Place Vendome.
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Fred Joaillier is represented in several retail outlets in France as well as in Andorra, Australia, Bahrain, Belgium, China, Republic of the Congo-, Ghana, Great Britain, Greece, Guadeloupe, French Guiana, Hong Kong, Italy, Ivory Coast, Japan, Luxembourg, Madagascar, Mauritius, Morocco, Portugal, Reunion Island, Russia, South Korea, Spain, Switzerland, Tunisia and the United States of America.
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