HBO Max is an American subscription video on demand service owned by Warner Bros.
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HBO Max is an American subscription video on demand service owned by Warner Bros.
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The service carries first-run programming from the HBO pay television service, original programming under the "Max Originals" banner, and content acquired via third-party library deals and co-production agreements.
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HBO Max supplanted the streaming component of DC Entertainment's DC Universe service, with its original series being migrated to HBO Max as Max Originals.
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The HBO Max service began to expand into international markets in 2021.
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Discovery, HBO Max is one of the combined company's two flagship streaming services, the other being Discovery+.
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In July 2022, as a part of a post-merger money-saving and strategic move, it was reported that HBO Max had ceased new original series development in Central Europe, Nordic Europe, the Netherlands, and Turkey, as well as removed selected international series from the platform worldwide.
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Perrette revealed that Discovery+ and HBO Max would merge "next Summer", with the unified service launching first in the United States, and rolled out to other markets beginning in late-2023.
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HBO Max was formed under WarnerMedia's Entertainment division, then headed by Robert Greenblatt.
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Forssell became the head of a new HBO Max operating business unit, reporting directly to Kilar.
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The service includes films available through HBO Max's existing pay television rights that are sourced from Warner Bros.
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HBO Max has podcasts about the films and TV series on the service.
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On March 8,2022, WarnerMedia and Sesame Workshop announced they will plan new shows for Cartoon Network for the new original series run and a second run acquisition rights HBO Max, including Charlotte's Web, and Bea's Block as well as the animation special Sesame Street: The Nutcracker.
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HBO Max has acquired the streaming rights to several Comedy Central series, including South Park, Awkwafina Is Nora from Queens, South Side, and The Other Two; with the latter two becoming Max Original series.
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In November 2021, HBO Max acquired the rights to Globo's telenovelas and series for Latin America and the Caribbean outside of Brazil.
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On May 29,2020, HBO Max acquired the exclusive streaming rights to The Big Bang Theory spin-off Young Sheldon.
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On June 29,2020, HBO Max secured the exclusive streaming rights of the Oprah Winfrey Network series David Makes Man.
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On September 18,2020, it was announced that all DC Universe content would be migrating to HBO Max, including original shows like Titans and Young Justice, which will have their newest seasons air exclusively on the service.
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On January 1,2022, HBO Max removed the Crunchyroll hub, instead redirecting subscribers to a "global animation" page that combines selected anime with other international animated films.
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The 45-day release window for HBO Max was only used for two films before it was reported in August 2022 that as part of a restructuring of Warner Bros' film distribution strategy following the merger of WarnerMedia and Discovery, Inc, the length of the window would now be decided for each film on a case-by-case basis.
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HBO Max later began rolling out AD on select titles on March 26,2021.
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Content from HBO Max will be listed in the Apple TV app along with there being a dedicated HBO Max hub in the app.
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At launch, HBO Max was only available to customers in the United States and certain territories of the same country.
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Users from outside the US that are detected to have used services such as virtual private networks to evade the geo-blocking to use HBO Max are subject to have their services terminated with no refund.
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HBO Max is available on Xfinity Flex and Cox Contour Stream Player.
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Dish Network was erroneously mentioned as a holdout in some media reports; HBO Max has not been available at all from Dish since late 2018 due to a separate dispute.
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WarnerMedia said in late 2019 that it planned to continue HBO Max's existing international licensing partnerships for the time being.
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HBO Max was launched on June 29,2021, in the 39 territories of Latin America and the Caribbean, where HBO already operated directly its streaming service HBO Go, and premium television channels.
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Programming is offered through the hybrid Crave pay television and streaming service, which includes an HBO Max-branded multiplex channel that launched in 2008, and Bell's French-language pay service Super Ecran.
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In February 2011, Sky Atlantic launched on the Sky platforms in the United Kingdom and Ireland, which maintains a distribution deal with HBO Max to offer the majority of its programming on the channel.
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In many other countries, HBO Max has licensed exclusive rights to its programming to television networks owned by third parties, including Sky Atlantic in the United Kingdom.
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In Spain, HBO Max programs were previously broadcast on pay television service Canal+, since 2011.
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The HBO Max catalog is available to stream on their streaming service.
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On February 9,2012, HBO Max Netherlands started as a joint venture between HBO Max and Dutch cable operator Ziggo.
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HBO Max Netherlands aired as a three-channel multiplex service in addition to offering a localized version of HBO Max Go to subscribers.
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HBO Max Netherlands was not limited to subscribers of Ziggo, instead, many Dutch cable operators offered HBO Max Netherlands.
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However, on September 28,2016, HBO Max Netherlands announced that it would cease operations on December 31,2016.
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In September 2021, it was reported that Ziggo's rights to HBO Max programming is set to expire at the end of the year.
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HBO Max programming is currently shown by Sky channel SoHo, and its subscription streaming service Neon, in New Zealand.
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HBO Max received mixed reception from media observers on launch.
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Executives had previously noted that HBO Max was starting from a different place than other streaming services as it was building on the existing HBO subscriber base, and had to work within the constraints of many of HBO's pre-existing deals.
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