TubeMogul is headquartered in Emeryville, California and has global offices located in Chengdu, Chicago, Detroit, Kiev, New York, London, Los Angeles, Minneapolis, Paris, Sao Paulo, Singapore, Shanghai, Sydney, Toronto, and Tokyo.
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TubeMogul was founded by Brett Wilson and John Hughes while enrolled as MBA students at the University of California Berkeley's Haas School of Business.
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In 2007, the TubeMogul team led by Wilson and Hughes won the Haas Business Plan Competition, which provided seed money enabling the development and launch of the product.
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In 2010, TubeMogul launched Playtime, an online video ad network, to help advertisers deliver ads to their target audience.
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In 2011, TubeMogul combined the Playtime ad network with the video syndication platform to become a demand-side platform for brand advertisers.
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In 2012, TubeMogul introduced its BrandSafe technology, which ensured that advertisements did not appear alongside objectionable content or run in ineffectively-small video players.
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In 2013, TubeMogul launched BrandPoint, which allows marketers to execute digital video buys on a gross rating point basis, traditionally used by TV advertisers to measure a campaign's effectiveness.
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In March 2016, TubeMogul partnered with Facebook to reach TV audiences via Nielsen data.
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TubeMogul became a publicly traded company on July 18,2014, and is listed with the NASDAQ Global Select Market using the ticker symbol "TUBE".
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In December 2014, TubeMogul released PTV, a Programmatic TV software solution that allows advertisers to plan and execute data-driven local, national, addressable and VOD television media buys.
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In November 2015, TubeMogul launched technology enabling cross-screen advertising planning.
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Also in 2015, TubeMogul participated in a third-party assessment of Video Demand Side Platforms conducted by Forrester Research.
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Out of ten companies evaluated, TubeMogul received the highest score in "Planning Capabilities, " achieving 4.
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TubeMogul received its initial funding after winning the Lester Center's Business Plan Competition while co-founders John Hughes and Brett Wilson were studying at UC Berkeley's Haas School of Business in 2007.
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TubeMogul received seed funding from NetService Ventures later that same year.
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In February 2008, TubeMogul raised $3 million in Series A funding led by Trinity Ventures.
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In February 2016, TubeMogul announced the development of a new anti-ad fraud initiative called the Non-Human Traffic Credit Program.
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TubeMogul partnered with ad fraud detection company White Ops, which will apply its verification technology across every video ad bought through TubeMogul's Open RTB platform.
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In March 2016, TubeMogul launched an advertising campaign alleging Google's dual position as both media owner as well as buying platform creates inherent conflicts of interests for marketers.
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TubeMogul founded the initiative along with video technology vendors BrightRoll, Innovid, SpotXChange, and LiveRail; current members include Nielsen, comScore, TrustE, and VivaKi.
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In 2014, TubeMogul reported the existence of three botnets, responsible for defrauding advertisers for a potential $10 million each month.
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In March 2014, IPG Mediabrands and TubeMogul announced the "Ad-Tech Apprenticeship, " a one-year intensive training program designed to give college graduates a holistic view of the digital advertising industry.
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TubeMogul is both a consumer of and contributor to free and open source software.
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TubeMogul's contributions include a list of Puppet Modules released on the Puppet Forge, and OpenVV.
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TubeMogul contributes to an Engineering Blog, other open source projects on GitHub, meetup, and public talk at conferences like Velocity, USENIX LISA, SRECon, SuiteWorld, Puppet Camp, OpenStack Summit, Nagios World.
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TubeMogul has adopted successfully a private cloud strategy while going through hyper-growth and leveraging the open source project OpenStack.
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