Video Ezy was an Australian home video rental business that offered titles on VHS, DVD, Blu-ray and Ultra HD Blu-ray, as well as console video games, for rent.
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26 Facts About Video Ezy
4.
In 2004 Video Ezy introduced a subscription scheme called DVD Unlimited; for a monthly fee, Video Ezy customers could take home up to four movies at any one time and pay no late fees.
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5.
Video Ezy established a training facility in 2006 to develop staff expertise.
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6.
Video Ezy committed to the master franchise agreement with Blockbuster for 10 years operating the brand with the possibility of renewal for a further 10 years after that.
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7.
In May 2011, a new loyalty card branded as Flash Rewards was introduced by Video Ezy, offering customers who sign-up and pay a fee, discounts and extended services in all participating Video Ezy stores.
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8.
Video Ezy opened its first international location in Auckland, New Zealand in 1988, with master licensor Video Ezy International Ltd established in 1991 to expand the brand worldwide.
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9.
In January 1997, partnering with Berjaya Group, Video Ezy expanded into the Asian market with its first outlet in Kuala Lumpur, Malaysia.
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10.
Video Ezy aimed to open 100 stores in the country by the end of the year 2000, and 150 in Malaysia by 2003.
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11.
That same year the first Video Ezy outlet opened in Singapore within the Jelita Shopping Centre at Bukit Timah.
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12.
In June 2005, Video Ezy opened its first outlet in the United Arab Emirates at the Ibn Battuta Mall in Dubai.
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13.
Video Ezy planned to open 17 more stores throughout Dubai in the following 10 years.
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14.
In Indonesia, where consumers could buy pirated movies on Video CD for as low as USD50¢, Video Ezy tried to mitigate this by lowering their rental prices to match, with some success.
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15.
Video Ezy eventually pulled out of New Zealand in 2018, with only 6 stores still operating at the time of closure.
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16.
Video Ezy sold off its three remaining Singaporean outlets to local video rental chain Movie Magic in 2015.
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18.
Video Ezy Express kiosks could be leased from Evolve by local Video Ezy and Blockbuster franchisees and located in high foot-traffic areas such as shopping centres and supermarkets.
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19.
Video Ezy Express initially competed in Australia and New Zealand with the 300 plus strong Hoyts Kiosk network.
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20.
Video Ezy re-launched their guarantee under the "Movie Guarantee" umbrella in April 2007.
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21.
Video Ezy promoted rent-only releases with the "Rent It – The Only Way To Get It" campaign.
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22.
For example, in April 2007, Video Ezy had Charlotte's Web as the rental title and Paulie as the upsize title.
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23.
Video Ezy were major sponsors of the Canberra Raiders between 1990 and 1992.
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24.
Video Ezy dominated the New South Wales market; however, in other Australian states like Queensland, it had a similar number of stores to its rival Civic Video, and in Tasmania, its chain of Video City outlets were more numerous and larger in floor space.
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25.
Video Ezy asserted that "you will see us back in a short space of time.
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26.
Video Ezy asserted that "the business model for rental stores can be, and still is, viable under certain circumstances.
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