15 Facts About Campari Group

Campari Group operates in Austria, Belgium, Germany, Italy, Luxembourg, Russia, Switzerland, the UK and Ukraine in Europe; Argentina, Brazil, Jamaica, Mexico and the United States in the Americas, as well as in Australia and China.

Campari Group has improved its performance over the years, doubling its size since the year of its first listing on Piazza Affari, combining organic and external growth.

Campari Group remained concentrated on this core product for most of the rest of the century, even after Domenico Garavoglia gained control of it in the 1970s.

Sales grew especially strongly during the 1960s; by then, the Campari Group brands were distributed in over 80 countries, and over another 30 years distribution would cover 190 countries.

The rapid consolidation of the global drinks market, and especially the creation of a small number of dominant players such as Diageo and Allied Domecq, led Campari Group to make a choice between joining the race for market size or simply defending its core but niche product.

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In 2006, Campari Group acquired from Pernod Ricard Glen Grant, Old Smuggler and Braemar, along with the distillery where GlenGrant is produced in Rothes, Scotland.

In 2007, Campari Group announced the acquisition of Cabo Wabo tequila, created by Van Halen lead singer Sammy Hagar, adding the Tequila segment to the already wide portfolio.

In 2009, Campari Group announced the largest acquisition in its history, buying the world's top premium Kentucky bourbon whiskey, Wild Turkey.

In 2010, Campari Group announced an agreement to acquire Carolans Irish Cream, Frangelico Hazelnut Liqueur and Irish Mist Whiskey Honey Liqueur.

In 2014, Campari Group announced the successful acquisition of Averna, Italy's second best-selling bitter, at 103.

In March 2014, Campari Group purchased Canadian whisky producer Forty Creek Distillery Ltd.

In 2017, Campari Group acquired Bulldog London Dry Gin and then acquired French brand Bisquit Cognac in 2018.

In 2019, Campari Group purchased Rhumantilles, maker of French rums Trois Rivieres and Maison La Mauny; as well as Licorera Ancho Reyes and Casa Montelobos.

Campari Group celebrated its 160th anniversary that year with the Infinito Campari installation, designed by sculptor Oliviero Rainaldi.

Campari Group curated The Spiritheque, an editorial collection of illustrated and animated stories relaying anecdotes behind the main brands of Campari Group's product portfolio represented in a virtual art gallery.