15 Facts About Campari Group

1.

Campari Group operates in Austria, Belgium, Germany, Italy, Luxembourg, Russia, Switzerland, the UK and Ukraine in Europe; Argentina, Brazil, Jamaica, Mexico and the United States in the Americas, as well as in Australia and China.

FactSnippet No. 954,398
2.

Campari Group has improved its performance over the years, doubling its size since the year of its first listing on Piazza Affari, combining organic and external growth.

FactSnippet No. 954,399
3.

Campari Group remained concentrated on this core product for most of the rest of the century, even after Domenico Garavoglia gained control of it in the 1970s.

FactSnippet No. 954,400
4.

Sales grew especially strongly during the 1960s; by then, the Campari Group brands were distributed in over 80 countries, and over another 30 years distribution would cover 190 countries.

FactSnippet No. 954,401
5.

The rapid consolidation of the global drinks market, and especially the creation of a small number of dominant players such as Diageo and Allied Domecq, led Campari Group to make a choice between joining the race for market size or simply defending its core but niche product.

FactSnippet No. 954,402
6.

In 2006, Campari Group acquired from Pernod Ricard Glen Grant, Old Smuggler and Braemar, along with the distillery where GlenGrant is produced in Rothes, Scotland.

FactSnippet No. 954,403
7.

In 2007, Campari Group announced the acquisition of Cabo Wabo tequila, created by Van Halen lead singer Sammy Hagar, adding the Tequila segment to the already wide portfolio.

FactSnippet No. 954,404
8.

In 2009, Campari Group announced the largest acquisition in its history, buying the world's top premium Kentucky bourbon whiskey, Wild Turkey.

FactSnippet No. 954,405
9.

In 2010, Campari Group announced an agreement to acquire Carolans Irish Cream, Frangelico Hazelnut Liqueur and Irish Mist Whiskey Honey Liqueur.

FactSnippet No. 954,406
10.

In 2014, Campari Group announced the successful acquisition of Averna, Italy's second best-selling bitter, at 103.

FactSnippet No. 954,407
11.

In March 2014, Campari Group purchased Canadian whisky producer Forty Creek Distillery Ltd.

FactSnippet No. 954,408
12.

In 2017, Campari Group acquired Bulldog London Dry Gin and then acquired French brand Bisquit Cognac in 2018.

FactSnippet No. 954,409
13.

In 2019, Campari Group purchased Rhumantilles, maker of French rums Trois Rivieres and Maison La Mauny; as well as Licorera Ancho Reyes and Casa Montelobos.

FactSnippet No. 954,410
14.

Campari Group celebrated its 160th anniversary that year with the Infinito Campari installation, designed by sculptor Oliviero Rainaldi.

FactSnippet No. 954,411
15.

Campari Group curated The Spiritheque, an editorial collection of illustrated and animated stories relaying anecdotes behind the main brands of Campari Group's product portfolio represented in a virtual art gallery.

FactSnippet No. 954,412