21 Facts About Discovery Channel

Discovery Channel is an American cable channel owned by Warner Bros.

Channel began to shift its focus in the early 2000s to attract a broader audience, by incorporating more reality-based series focusing on automotive, occupations, and speculative investigation series; though the refocused programming strategy proved popular, Discovery Channel's ratings began to decline by the middle of the decade.

In 2005, Discovery Channel changed its programming focus to include more popular science and historical themes.

Discovery Channel has featured documentaries specifically aimed at families and younger audiences.

Shortly before the 2004 Tour de France, Discovery Channel announced it would become the primary sponsor of a professional bicycling team starting in 2005, featuring the then-seven-time Tour de France winner Lance Armstrong, whose wins were voided after he was proven to have cheated via doping.

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Discovery Channel Radio was a radio network whose programming consisted of audio versions of popular programs from the Discovery Communications family of television channels.

Discovery Channel Radio was previously carried by XM Satellite Radio, until its removal from the provider in early September 2005.

Discovery Channel lent its brand to retail stores in malls and other locations across America, and to an online store.

On May 17,2007, Discovery Channel Communications announced it would close its standalone and mall-based stores.

Discovery Channel funded the construction of the Lowell Discovery Telescope, in partnership with Lowell Observatory.

Discovery Channel's first logo was a television screen picturing a map of the world.

For two decades, starting in 1987, the channel's logo incorporated the Discovery wordmark rendered in the Aurora Bold Condensed font with a circular shape in front of it.

Many of the sister networks used logo designs similar to the one used by Discovery Channel, often incorporating the globe and using the same typeface.

On March 31,2008, Discovery Channel unveiled a new logo, which took effect on-air on April 15,2008.

The launch was accompanied by a new advertising campaign, "The World is Just Awesome", which featured scenes of Discovery Channel personalities singing an adapted version of the song "I Love the Mountains".

The new branding is accompanied by another new imaging campaign, "The World is Ours", which features scenes of Discovery Channel personalities singing the Blue Swede version of "Hooked on a Feeling".

Canadian version of Discovery was established in 1995, and is currently owned by a joint venture between Bell Media and Discovery Inc.

In Germany, Austria and Switzerland, Discovery Channel is part of the Premiere digital network and supplies specific programs to other networks like ZDF and kabel eins.

In Bulgaria, Czech Republic, Croatia, Hungary, Poland, Romania, Slovakia, Serbia and Slovenia, Discovery Channel is carried by most cable television and IPTV providers with all the content subtitled in the respective languages.

Discovery Channel was launched in 1998 in India broadcasting originally in English and Hindi.

Discovery Channel recently launched Discovery Channel Plus, a new streaming service for India priced at ?300 per year, offering content in eight languages—English, Hindi, Tamil, Telugu, Malayalam, Kannada, Bengali and Marathi.