Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold.
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Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold.
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The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19, 848 gallons.
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Megargel was unsuccessful in efforts to find funding to revive the brand and soon Pepsi-Cola's assets were purchased by Charles Guth, the president of Loft, Inc Loft was a candy manufacturer with retail stores that contained soda fountains.
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Pepsi has been featured in several films, including Back to the Future, Home Alone (1990), Wayne's World (1992), Fight Club (1999), World War Z (2013), and in films directed by Spike Lee.
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In October 2008, Pepsi announced that it would redesign its logo and re-brand many of its products by early 2009.
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Pepsi released this logo in U S in late 2008, and later it was released in 2009 in Canada, Brazil, Bolivia, Guatemala, Nicaragua, Honduras, El Salvador, Colombia, Argentina, Puerto Rico, Costa Rica, Panama, Chile, Dominican Republic, the Philippines, and Australia.
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Up until the 1940s, the full revenue potential of what was called "the Negro market" was largely ignored by white-owned manufacturers in the U S Mack realized that blacks were an untapped niche market and that Pepsi stood to gain market share by targeting its advertising directly towards them.
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Pepsi advertisements avoided the stereotypical images common in the major media that depicted Aunt Jemimas and Uncle Bens, whose role was to draw a smile from white customers.
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Pepsi conducted blind taste tests in stores, in what was called the "Pepsi Challenge".
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The sales of Pepsi started to climb, and Pepsi kicked off the "Challenge" across the nation.
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Pepsi had long been the drink of French-Canadians, and it continues to hold its dominance by relying on local Quebecois celebrities to sell its product.
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Pepsi was introduced in Romania in 1966, during the early liberalization policies of Nicolae Ceausescu, opening up a factory at Constanta in 1967.
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Pepsi, which has a large and lucrative business in the Arab world, denied that, saying that economic, rather than political, reasons kept it out of Israel.
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Pepsi has official sponsorship deals with the National Football League, National Hockey League, and National Basketball Association.
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Pepsi has been a sponsor of the Carolina Hurricanes of the National Hockey League since the team moved to North Carolina in 1997.
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In 2017, Pepsi was the jersey sponsor of the Papua New Guinea national basketball team.
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Pepsi has 10 more calories and two more grams of sugar and carbohydrates than Coca-Cola.
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Caffeine-Free Pepsi contains the same ingredients but without the caffeine.
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