Origins of what is known as the Kit Kat brand go back to 1911, when Rowntree's, a confectionery company based in York, England, trademarked the terms Kit Cat and Kit Kat.
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The names were not used immediately and Kit Kat first appeared in the 1920s, when Rowntree's launched a brand of boxed chocolates entitled Kit Cat.
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The flavour of Kit Kat was changed to dark chocolate; the packaging abandoned its Chocolate Crisp title, and was coloured blue.
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Nestle stated, "Since that momentous day in 1935, Kit Kat has firmly established itself in British culture, spreading its chocolate fingers far and wide that is sold in more countries than any other chocolate brand".
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Kit Kat bars are sold individually and in bags, boxes and multi-packs.
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Kit Kat bars are produced in 16 countries by Nestle: Brazil, Mexico, United Kingdom, Canada, Australia, New Zealand, South Africa, Germany, Russia, Japan, China, Malaysia, Thailand, India, Turkey, United Arab Emirates, Bulgaria, and Algeria.
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In 2014, Kit Kat was ranked the third best selling chocolate bar in the United Kingdom, after Dairy Milk and Galaxy.
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The first Kit Kat poster appeared in 1951, and the brand made its first television appearance in a UK commercial in 1958.
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The "classic" American version of the "Gimme a Break" Kit Kat jingle was written by Ken Shuldman and Michael A Levine for the DDB Advertising Agency.
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The Fairtrade Kit Kat promotion was extended to the two-finger edition in January 2010.
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Many varieties of Kit Kat have existed, either permanently or as limited editions, such as those sold to commemorate festivals such as Valentine's Day.
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Kit Kat Orange was the first flavour variant to be introduced in the United Kingdom, in 1996 and 1998 in Ireland.
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Kit Kat introduced two new flavors to the United States in 2020: Lemon Crisp and Raspberry Creme.
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In March 2010, Kit Kat was targeted for a boycott by Greenpeace for using palm oil, which the environmental organisation claimed resulted in destruction of forest habitats for orangutans in Indonesia.
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In 2013, the UK Kit Kat Chunky contained 247 calories which reduced to 207 calories in 2015.
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