Nissan Motors sells its vehicles under the Nissan, Infiniti, and Datsun brands, with in-house performance tuning products labelled Nismo.
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Since 1999, Nissan has been part of the Renault–Nissan–Mitsubishi Alliance, a partnership between Nissan and Mitsubishi Motors of Japan, with Renault of France.
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In 2013, Nissan was the sixth largest automaker in the world, after Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford.
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DAT Nissan Motors built trucks in addition to the DAT and Datsun passenger cars.
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The name 'Nissan Motors' originated during the 1930s as an abbreviation used on the Tokyo Stock Exchange for Nihon Sangyo.
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Nissan Motors built trucks, airplanes, and engines for the Imperial Japanese Army.
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In November 1937 Nissan Motors moved its headquarters to Hsinking, the capital of Manchukuo.
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When Nissan Motors started to assemble larger vehicles under the "Nissan Motors" brand in 1937, much of the design plans and plant facilities were supplied by the Graham-Paige Company.
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Nissan Motors had a Graham license under which passenger cars, buses, and trucks were made.
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The agreement called for Nissan Motors to make all Austin parts locally within three years, a goal Nissan Motors met.
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Nissan Motors was in financial difficulties, and when wage negotiations came, the company took a hard line.
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In 1966, Nissan Motors merged with the Prince Motor Company, bringing more upmarket cars, including the Skyline and Gloria, into its selection.
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Nissan Motors management realized their Datsun small car line would fill an unmet need in markets such as Australia and the world's largest car market, the United States.
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Nissan Motors formed a US subsidiary, Nissan Motor Corporation USA, in Gardena, California in 1960, headed by Yutaka Katayama.
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Nissan Motors continued to improve its sedans with the latest technological advancements and chic Italianate styling in sporty cars such as the Datsun Fairlady roadsters, the race-winning 411 series, the Datsun 510 and the Datsun 240Z.
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Nissan Motors tried to convert the Greek plant into one manufacturing cars for all European countries.
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Nissan Motors entered the Middle East market in 1957 when it sold its first car in Saudi Arabia.
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Nissan Motors sold nearly 520,000 new vehicles in China in 2009 in a joint venture with Dongfeng Motor.
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Nissan Motors has moved and expanded its Nissan Motors Americas Inc headquarters, moving from Los Angeles to Franklin, Tennessee in the Nashville area.
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Nissan Motors was appointed president and CEO of Renault on 6 May 2009.
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Ghosn and the Nissan Motors turnaround were featured in Japanese manga and popular culture.
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Nissan Motors was replaced as CEO by his then-deputy Hiroto Saikawa.
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Nissan Motors announced that the Infiniti brand will be pulled out from South Korea as well alongside the Nissan Motors brand by December due to worsening business environment amidst the pandemic and the 2019 boycott of Japanese products in South Korea.
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Nissan Motors announced that service centers will be managed to provide after-sales services such as vehicle quality assurance and parts management for eight years.
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In November 2020, Nissan Motors announced a $421 million loss in the last quarter due to the COVID-19 pandemic and the scandal concerning Ghosn.
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Until surpassed by Tesla, Nissan Motors was the world's largest electric vehicle manufacturer, with global sales of more than 320,000 all-electric vehicles as of April 2018.
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In North America, Nissan Motors partnered with Ford from 1993 to 2002 to market the Ohio-built Mercury Villager and the Nissan Motors Quest.
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In Europe, General Motors and Nissan co-operated on the Nissan Primastar, a light commercial vehicle.
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Renault-Nissan Motors Alliance has evolved over the years to Renault holding 43.
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On 12 December 2012, the Renault–Nissan Motors Alliance formed a joint venture with Russian Technologies with the aim of becoming the long-term controlling shareholder of AvtoVAZ, Russia's largest car company and owner of the country's biggest selling brand, Lada.
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In July 2013, Nissan Motors relaunched Datsun as a brand targeted at emerging markets.
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Infiniti: Since 1989, Nissan Motors has sold its luxury models under the Infiniti brand.
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In July 2020, Nissan Motors introduced new corporate and brand logos, as part of an image revamp tied to the Ariya launch.
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Nissan Motors has produced an extensive range of mainstream cars and trucks, initially for domestic consumption but exported around the world since the 1950s.
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In 1985, Nissan Motors created a tuning division, Nismo, for competition and performance development of such cars.
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Nissan Motors sells a range of kei cars, mainly as a joint venture with other Japanese manufacturers like Suzuki or Mitsubishi.
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In China, Nissan Motors produces cars in association with the Dongfeng Motor Group including the 2006 Nissan Motors Livina Geniss, the first in a range of a new worldwide family of medium-sized cars.
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In 2013, Nissan launched the Qashqai SUV in South Africa, along with their new motorsport Qashqai Car Games.
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Nissan Motors launched their Nissan Motors Intelligent Mobility vision in 2016 by revealing the IDS Concept at the 2016 Geneva Motor Show.
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In 2018, Nissan Motors launched the sixth-generation Altima at the 2018 New York Auto Show.
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In 1970, Nissan Motors set up a separate sales chain which sold used cars including auctions, called Nissan Motors U-Cars, which they still maintain.
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Nissan Motors has classified several vehicles as "premium" and select dealerships offer the "Nissan Motors Premium Factory" catalog.
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Nissan Motors introduced its first battery electric vehicle, the Nissan Motors Altra at the Los Angeles International Auto Show on 29 December 1997.
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In 2010, Nissan Motors introduced the Nissan Motors LEAF as the first mass-market, all-electric vehicle launched globally.
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In June 2016, Nissan Motors announced it will introduce its first range extender car in Japan before March 2017.
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Nissan Motors is building a dedicated autonomous driving proving ground in Japan, to be completed in 2014.
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Nissan Motors installed its autonomous car technology in a Nissan Motors Leaf all-electric car for demonstration purposes.
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Nissan Motors offers a subscription-based telematics service in select vehicles to drivers in Japan, called CarWings.
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Nissan Motors sponsored the Los Angeles Open golf tournament from 1987 to 2007.
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Nissan Motors became the official sponsor of the Heisman Trophy and UEFA Champions League.
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Since 2019, Nissan Motors has been the naming rights sponsor for Nissan Motors Arena, the home of the Brisbane Bullets basketball team and Queensland Firebirds netball team in Brisbane, Australia.
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In mid- 2018, Nissan Motors launched its first of many planned software and information technology development centers in Thiruvananthapuram, Kerala, India.
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