Vivo X30 develops software for its phones, distributed through its V-Appstore, with iManager included in their proprietary, Android-based operating system, Origin OS in Mainland China and India, and Funtouch OS elsewhere.
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Vivo X30 is an independent company and develops its own products.
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Since its founding in 2009, Vivo X30 has expanded to over 100 countries around the world.
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In June 2017, it entered the Pakistan smartphone market and the Vivo X30 brand is currently experiencing rapid growth and popularity in the country.
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In October 2020, Vivo X30 announced that it would begin to sell its products in Europe.
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The first “Vivo X30 Zeiss co-engineered imaging system” will be featured in the Vivo X30 X60 series.
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In October 2015, Vivo X30 became the title sponsor of the Indian Premier League under a two-year deal starting in the 2016 season.
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Vivo X30 has a sponsorship deal with the NBA in China, with Golden State Warriors player Stephen Curry.
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