62 Facts About Nike Inc

1. In 2012, Nike Inc is listed as a partner of theRED campaign together with other brands such as Girl, American Express and Converse.

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2. Nike Inc was three times as big as number three Fila and number four adidas combined.

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3. Nike Inc had long dominated the athletic-shoe industry it had helped to shape.

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4. In 1996 Nike Inc sponsored Sports Illustrated's special Sports Illustrated for Kids editions as a way of getting in front of this important demographic segment during the years when children were first forming brand loyalties.

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5. Nike Inc signed basketball player Lisa Leslie and soccer player Mia Hamm to endorsement contracts.

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6. Nike Inc designed its spots to be at home in this milieu.

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7. Nike Inc made sure that its "Skateboarders" spots were imbued with these attributes.

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8. Nike Inc hoped to repeat its earlier success by improving its cachet among this group.

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9. Nike Inc lost further ground to Reebok when the British company signed a 10-year deal to provide uniforms and warm-up apparel for the NBA, a commission Nike had held for years.

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10. Nike Inc elected not to advertise during the Super Bowl, instead concentrating its efforts on the Olympics.

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11. Nike Inc had never paid such a sponsorship fee but had circumvented the official rules so effectively that polls showed many people erroneously identifying Nike as an Olympic sponsor.

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12. In 1993 Nike Inc became one of the first three companies, along with Coca-Cola and Absolute Vodka, inducted into the American Marketing Association Hall of Fame.

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13. Nike Inc wanted to make fans comfortable in the LeBron James pseudoworld.

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14. Nike Inc lost NBA player Yao Ming, hugely popular in China, to Reebok, which was acquired by adidas for nearly $4 billion.

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15. In 2003 Nike Inc spent $153 million on advertising, compared to adidas's $34.3 million.

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16. Nike Inc was banking on James to replace Jordan as the next great professional-basketball juggernaut.

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17. In 1988 Nike Inc made a lasting impression on American culture with the first "Just Do It" commercial, created by Portland agency Wieden + Kennedy.

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18. Nike Inc sought to define its markets, not react to the competition.

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19. Nike Inc altered this formula by determining its target markets by what Zimmerman called psychographics.

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20. Nike Inc rebounded by diversifying into new markets, specifically confronting Reebok in the women's market.

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21. Nike Inc offered the 22-year-old Jordan the largest basketball endorsement to that time, $2.5 million plus royalties over five years.

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22. Nike Inc was struggling at the time, but Jordan fit the strategy on which Philip Knight had founded his company—to market products in the glow of the limelight surrounding maverick sports stars.

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23. In 1994 Nike Inc pursued Samna Sports, its South Korean joint-venture distribution partner.

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24. Nike Inc pledged to raise the minimum age for shoe factory workers to 18.

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25. On February 24, 1997, Nike Inc entered a partnership with Atlanta mayor Andrew Young and his firm, Good-Works International.

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26. In 1997 Nike Inc introduced The Air Zoom Flight and Air Foamposite basketball shoes, as well as the Nike Air GX for soccer players.

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27. In 1995 Nike Inc introduced a new age in its trademark air-cushioning design: Zoom Air footwear, which was sleek and low-profile.

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28. Nike Inc gained a big edge in hockey by buying Canstar, the world's largest manufacturer of skates and hockey equipment, in 1994.

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29. In 1988 Nike Inc introduced its famous "Just Do It" advertising and marketing campaign.

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30. In 1980 Nike Inc went public with an offering of 2 million shares of common stock.

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31. Nike Inc was founded in 1968 by entrepreneur Phil Knight and Knight's college track coach, Bill Bowerman.

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32. In 1998 Nike Inc experienced a slowdown in growth as orders for its footwear declined, and CFO Robert Falcone resigned after several quarters of disappointing earnings.

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33. Nike Inc bounced back in 1985 when it signed Michael Jordan of the Chicago Bulls to promote its new Air Jordan basketball shoe.

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34. Nike Inc was founded by two men who were rather obsessed with sports, Bill Bowerman and Philip Knight (1938-).

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35. Nike Inc entered into this massive marketing plan with a large supply of financial reserves, a highly polished image, and a strong foothold in both US and European markets.

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36. Nike Inc began allowing a monitoring organization it had cofounded, the Fair Labor Association, to conduct random factory inspections.

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37. Nike Inc continued its promotional activities with the opening of Athletics West, a training club for Olympic hopefuls in track and field, and by signing tennis player John McEnroe to an endorsement contract.

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38. Nike Inc has relied on consistent innovation in the design of its products and heavy promotion to fuel its growth in both US and foreign markets.

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39. Nike Inc is a member of the Dow Jones Industrial Average, putting it among the most popular stocks in the world.

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40. In 2012, Nike Inc is listed as a partner of the campaign together with other brands such as Girl, American Express and Converse.

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41. Nike Inc designs the University of Oregon football program's team attire.

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42. In January 2013, Nike Inc signed Rory McIlroy, the then No 1 golfer in the world to a 10-year sponsorship deal worth $250 million.

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43. In December 2017, Nike Inc advertised Philippe Coutinho's image on the back of a Barcelona jersey despite still being a Liverpool player.

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44. In 2012, Nike Inc carried a commercial partnership with the Asian Football Confederation.

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45. Nike Inc is a major sponsor of the athletic programs at Penn State University and named its first child care facility after Joe Paterno when it opened in 1990 at the company's headquarters.

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46. Nike Inc has sponsored many other successful track and field athletes over the years, such as Carl Lewis, Jackie Joyner-Kersee and Sebastian Coe.

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47. Nike Inc was criticized for its use of the Beatles song "Revolution" in a 1987 commercial against the wishes of Apple Records, the Beatles' recording company.

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48. Nike Inc has earned the Emmy Award for best commercial twice since the award was first created in the 1990s.

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49. In 1982, Nike Inc aired its first three national television ads, created by newly formed ad agency Wieden+Kennedy, during the broadcast of the New York Marathon.

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50. Nike Inc is hesitant to disclose information about the contract companies it works with.

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51. Nike Inc has contracted with more than 700 shops around the world and has offices located in 45 countries outside the United States.

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52. Nike Inc is planning to build a 3.2 million square foot expansion to its World Headquarters in Beaverton.

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53. Nike Inc have introduced a premium line, focused more on streetwear than sports wear called NikeLab.

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54. In 2008, Nike Inc introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind.

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55. In June 2018, Nike Inc announced it would initiate a $15 billion share buyback over four years, to begin in 2019 upon completion of the previous buyback program.

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56. In November 2015, Nike Inc announced it would initiate a $12 billion share buyback, as well as a two-for-one stock split, with shares to begin trading at the decreased price on December 24.

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57. Nike Inc was made a member of the Dow Jones Industrial Average in 2013, when it replaced Alcoa.

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58. In 2002, Nike Inc bought surf apparel company Hurley International from founder Bob Hurley.

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59. Nike Inc officially stepped down from all duties with the company on June 30, 2016.

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60. In 1990, Nike Inc moved into its eight-building World Headquarters campus in Beaverton, Oregon.

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61. Nike Inc owned Bauer Hockey from 1995 to 2008, and previously owned Cole Haan and Umbro.

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62. Nike Inc ranked No 89 in the 2018 Fortune 500 list of the largest United States corporations by total revenue.

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