26 Facts About Shopee

Shopee was launched in Singapore in 2015, before it expanded abroad.

In February 2015, Shopee launched in Singapore as a social-first, mobile-centric marketplace where users can browse, shop and sell products.

On 3 September 2019, Shopee officially opened its six-storey regional headquarters at Singapore Science Park.

Shopee has yet to turn profitable despite increasing its gross profit margin year-on-year in the first half of 2022, attributed to faster growth in transaction-based fees and advertising income.

Shopee started as a consumer-to-consumer marketplace but it pivoted into a C2C and business-to-consumer (B2C) hybrid model.

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Shopee partnered with Delhivery and Ecom Express for deliveries in India before it exited the domestic market.

In Malaysia, Shopee became the third most visited e-commerce portal in Q4 2017, overtaking Lelong, and replaced Lazada as the top app on iOS and Google Play app stores.

In 2019, Shopee entered the Latin America market when it launched a localised site in Brazil.

Shopee exited France and Spain on 6 March and 17 June 2022 respectively, leaving only Poland with operations in Europe.

Shopee started operations in South Korea as of 2020 to help local merchants reach customers in markets where the former operates.

In September 2022, Shopee ended its local operations in Chile, Colombia and Mexico, but would continue to serve customers in these countries through a cross-border model.

Shopee exited Argentina entirely on 8 September 2022 after facing stiff competition with Mercado Libre.

In 2016, Shopee launched an initiative called Shopee University, a series of workshops and tutorials to aid local entrepreneurs and businesses in setting up their online businesses in the Philippines.

In 2017, Shopee launched Shopee Mall with 200 brands in Singapore and the Philippines.

Shopee Mall was created to offer a more diverse online shopping experience, and to better cater to larger brands looking to pursue an omni-channel approach.

In 2018, Shopee launched the China Marketplace portal that offers shoppers easy access to products from Chinese merchants, without any shipping and agent fees in Singapore and the Philippines.

In 2021, Shopee launched a social media customer service arm in the Philippines, known as Shopee Cares PH.

On 10 August 2022, cloud-based e-commerce company ChannelAdvisor announced that it will integrate with Shopee to allow its users to reach new customers by "extending their multichannel commerce strategies to new markets in the Asia Pacific region, while leveraging the efficiencies of a centralised platform".

In 2018, Shopee appointed South Korean girl group Blackpink as its inaugural regional brand ambassador, as part of its partnership with YG Entertainment.

In 2019, Shopee appointed professional footballer Cristiano Ronaldo as its regional brand ambassador.

In Indonesia, Shopee has recruited several brand ambassadors: singers Didi Kempot, Nella Kharisma, Via Vallen, Rizky Febian, Syahrini, rock band Slank, actor Maxime Bouttier, actress Prilly Latuconsina, former JKT48 member Melody Nurramdhani Laksani, and comedian Tukul Arwana.

Shopee was the sponsor of Indonesia's top professional football division for men, the Liga 1, for its 2019 and 2020 seasons.

In 2015, Shopee was awarded the Singapore Startup Of The Year in the second edition of Vulcan Awards, presented by digital publisher Vulcan Post.

Shopee was investigated by the Department of Trade and Industry for the incident.

Couriers that serve Shopee Express deliveries were not paid basic monthly salaries too, though there is a US$7.

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Shopee responded to the allegations that it has a fair incentive scheme that is in line with Indonesia's market and regulations, and what they offer is "highly competitive" within the industry.