69 Facts About Adidas Group


Adidas Group AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories.

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In 1952, following the 1952 Summer Olympics, Adidas Group acquired its signature 3-stripe logo from the Finnish athletic footwear brand Karhu Sports, for two bottles of whiskey and the equivalent of €1600.

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Adidas Group sent, from Christchurch, New Zealand, a shoe sales representative to Germany and met Adolf Dassler's descendants and was sent back with a few items to promote the company there.

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Adidas Group was the president of Olympique de Marseille, a team Tapie had owned until 1993.

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Adidas Group was the object of several lawsuits, notably related to match fixing at the football club.

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In 1997, Adidas AG acquired the Salomon Group who specialized in ski wear, and its official corporate name was changed to Adidas-Salomon AG.

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In 1998, Adidas Group sued the NCAA over their rules limiting the size and number of commercial logos on team uniforms and team clothing.

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In 2003, Adidas Group filed a lawsuit in a British court challenging Fitness World Trading's use of a two-stripe motif similar to Adidas Group's three stripes.

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In September 2004, top English fashion designer Stella McCartney launched a joint-venture line with Adidas Group, establishing a long-term partnership with the corporation.

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Also, on 3 May 2005, Adidas told the public that they sold their partner company Salomon Group for €485 million to Amer Sports of Finland.

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The acquisition of Reebok allowed Adidas Group to compete with Nike worldwide as the number two athletic shoemaker in the world.

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In 2005, Adidas Group introduced the Adidas Group 1, the first ever production shoe to use a microprocessor.

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On 25 November 2005, Adidas Group released a new version of the Adidas Group 1 with an increased range of cushioning, allowing the shoe to become softer or firmer, and a new motor with 153 percent more torque.

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On 11 April 2006, Adidas Group announced an 11-year deal to become the official NBA clothing provider.

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Adidas Group has been making NBA, NBDL, and WNBA jerseys and products as well as team-coloured versions of the "Superstar" basketball shoe.

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In November 2011, Adidas Group announced that it would acquire outdoor action sport performance brand Five Ten through a share purchase agreement.

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Adidas Group now has global corporate headquarters in Herzogenaurach, Germany and many other business locations around the world such as London, Portland, Toronto, Tokyo, Australia, Taiwan and Spain.

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In January 2015, Adidas Group launched the footwear industry's first reservation mobile app.

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The Adidas Group Confirmed app allows consumers to get access to and reserve the brand's limited edition sneakers by using geo targeting technology.

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In May 2017, Adidas Group sold TaylorMade golf company to KPS Capital Partners for $425 million.

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Adidas Group AG is the largest manufacturer of sports bras in Europe, and the second largest manufacturer in the world.

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One of the main focuses of Adidas Group has always been football kits, and the associated equipment.

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Adidas Group remains a major company in the global supply of team kits for international association football teams and clubs.

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Adidas Group makes referee kits that are used in international competition and by many countries and leagues in the world.

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Adidas Group has been an innovator in the area of footwear for the sport, with notable examples including the 1979 release of the Copa Mundial moulded boot used for matches on firm dry pitches.

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The Adidas Group Telstar was the first ball commissioned for the World Cup in 1970.

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Adidas Group is one of the official sponsors of the UEFA Champions League, and the Adidas Group Finale is the competition's official match ball.

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Adidas Group named an official match ball of the UEFA Euro 2016 tournament the Adidas Group Beau Jeu which translates to "The Beautiful Game" in English.

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Adidas Group provides clothing and equipment for all teams in Major League Soccer.

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Adidas Group has provided baseball equipment and sponsors numerous players of Major League Baseball and Nippon Professional Baseball in Japan.

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Adidas Group drew about even with Converse in basketball by the mid-1970s before both started to fall behind then-upstart Nike in the early 1980s.

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Subsequently, Adidas Group Superstar became very popular in the 1980s hip hop streetwear scene alongside Adidas Group's stripe-sided polyester suits.

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From 2006 to 2017, Adidas Group was the uniform supplier of all the 30 teams in the National Basketball Association, replacing the Reebok brand after Adidas Group's acquisition of Reebok.

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Adidas Group began manufacturing cricket footwear in the mid-1970s, with their initial target market being Australia.

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In 2008, Adidas Group made a concerted move into English cricket market by sponsoring English batting star Kevin Pietersen after the cancellation of his lifetime deal with Woodworm, when they ran into financial difficulties.

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From 2000 to 2012, Adidas Group has provided men's and women's gymnastics wear for Team USA, through USA Gymnastics.

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Adidas Group previous collaborated with GK Elite, since Spring 2013, Adidas Group gymnastics products have been available worldwide through Elegant Sports.

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In 2007, Adidas Group announced its entering to the lacrosse equipment, sponsoring the Adidas Group National Lacrosse Classic in July 2008 for the top 600 high school underclassmen players in the United States.

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Materials that Adidas Group provided were jerseys, shorts, shoes, shafts, heads, gloves, and protective pieces.

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Adidas Group launched two new color ways of the NMD R1 and one new color way of the NMD XR1 in September 2016.

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Adidas Group Skateboarding produces shoes made specifically for skateboarding, including the redesign of previous models for skateboarding.

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Adidas Group has been involved with tennis equipment since the mid-1960s and has historically sponsored many top tennis players, beginning with two of the most dominant male tennis players at the start of the professional era in the late 1960s, Stan Smith and Ilie Nastase.

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Adidas Group entered Kabaddi which is still a non-Olympic sport but highly popular in the Indian subcontinent and Asian countries.

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Adidas Group announced they would be launching a new $199 Fit Smart wristband in mid-August 2014.

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In 2011, "Adidas Group is all in" became the global marketing strategy slogan for Adidas Group.

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In 2015, Adidas Group launched "Creating the New" as its strategic business plan until 2020.

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Adidas Group has done several collaborations with well known designers, including Alexander Wang, Jeremy Scott, Raf Simons, and Stella McCartney.

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Adidas Group later decided to use the people's almost religious adoration for the game of cricket to promote their brand.

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Adidas Group sells its products online through e-commerce websites such as Myntra, Snapdeal, Jabong and Amazon.

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Adidas Group has a website dedicated to the Indian audience that markets and sells products to its consumers in India.

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Adidas Group has numerous major kit deals with football clubs worldwide, including their main sponsor Bayern Munchen.

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Adidas Group is one of the official sponsors of the UEFA Champions League, and the Adidas Group Finale is the competition's official match ball.

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Adidas Group provides clothing and equipment for all teams in Major League Soccer .

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Adidas Group has sponsored numerous basketball players like Kareem Abdul-Jabbar, Chauncey Billups, Tim Duncan, Brandon Knight, Jeremy Lin, Tracy McGrady, Iman Shumpert and present players like James Harden, Damian Lillard, Donovan Mitchell, Candace Parker, Derrick Rose, John Wall and Trae Young.

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Adidas Group endorsed Kobe Bryant with the Adidas Group Equipment KB8 as his first signature shoe until July 2002.

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Adidas Group endorsed Kevin Garnett until he opted out of his contract in 2010.

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In rugby union, Adidas Group is the current kit supplier to the All Blacks, the France national team, the Italian national rugby team and the South African Stormers and Western Province rugby union teams among others.

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Adidas Group is the New Zealand Rugby Union clothing sponsor and supplies clothing to all Super Rugby franchises, a selection of domestic teams and national referees.

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Adidas Group are the official match ball supplier to the Heineken Cup.

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Adidas Group was the British and Irish Lions kit supplier from 1997 to 2013.

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Adidas Group has provided field hockey equipment and sponsors numerous players of Germany, England, Netherlands, Australia, Spain and Belgium.

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Adidas Group has been the kit provider of Argentine women's and men's teams for over 15 years.

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In 2016, Adidas Group filed lawsuits against Skechers for making a duplicate Stan Smith design and for Adidas Group replicas such as "Springblade".

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Adidas Group has responded by enforcing cross-border agreements to stop overseas retailers from selling to New Zealand residents.

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On 14 June 2012, Adidas Group posted on their Facebook page a picture of a pair of Jeremy Scott-designed shoes containing shackles.

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Adidas Group has been criticized for operating sweatshops, particularly in Indonesia.

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Between 2006 and 2007, Adidas Group rejected many of its suppliers that supported unions in favour of subcontractors with worse labour rights records.

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Adidas Group's policy includes the freedom for workers to take part in collective bargaining and a non-retaliation policy towards workers who express concerns.

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