23 Facts About Cambridge Analytica

1. Cambridge Analytica is a political consulting and data firm based in the United Kingdom.

2. Cambridge Analytica has since denied the allegations made in the New York Times and Observer reports.

3. Cambridge Analytica has denied any of this data was used in connection to the Trump campaign.

4. In a statement, Cambridge Analytica said Wylie left the company to found a rival firm.

5. Cambridge Analytica is an offshoot of SCL Group, a government and military contractor that says it works on everything from food security research to counter-narcotics to political campaigns.

6. Cambridge Analytica boasted that it had 5,000 data points on every American, information that allowed hyper-accurate online targeting of voters likely to line up behind Trump.

7. Cambridge Analytica is a London based company, founded by Steve Bannon and Alexander Nix and funded by Robert Mercer.

8. Cambridge Analytica has denied wrongdoing, blaming the media for their closure.

9. Cambridge Analytica said none of the data was used in the 2016 presidential election.

10. Cambridge Analytica said that its contract with GSR stipulated that Kogan should seek informed consent for data collection and it had no reason to believe he would not.

11. Cambridge Analytica is a British company which set up an outpost in Massachusetts funded by Republican megadonors Steve and Rebekah Mercer.

12. Cambridge Analytica is in the news for their connection to the 2016 Trump presidential campaign and possible misdeeds connected to it.

13. Cambridge Analytica targeted users, friends and lookalikes directly with digital ads.

14. Cambridge Analytica dialed up what Karpf called the creepiness factor.

15. Cambridge Analytica is an independent US entity which works with SCL Elections as an affiliate to service the North American political market.

16. Cambridge Analytica has since denied any of Kogan's data was used in connection to the Trump campaign.

17. Cambridge Analytica is reportedly trying to stop the Channel 4 broadcast.

18. In a statement, Cambridge Analytica responded to the Facebook statement by saying:.

19. Cambridge Analytica has previously said it only licensed data of around 30 million people.

20. Cambridge Analytica is based in the UK, and yet Facebook CEO Mark Zuckerberg has repeatedly declined to appear in front of Parliament.

21. In India, Cambridge Analytica had been used by the two largest political parties, BJP and Congress to carry out "in-depth electorate analysis" and influence voters, including in the 2010 elections to the Bihar Legislative Assembly.

22. Cambridge Analytica was founded by conservative businessmen Steve Bannon and Robert Mercer.

23. Cambridge Analytica was incorporated in January 2015 with its registered office in Westferry Circus, London and just one staff member, its director and CEO Alexander James Ashburner Nix ( appointed in January 2015).