104 Facts About Starbucks Coffee

1.

Starbucks Coffee was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker at Seattle's Pike Place Market.

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2.

In March 2022, Starbucks Coffee announced that Schultz would return as CEO in April 2022.

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3.

Starbucks Coffee has been subject to multiple controversies related to its business practices.

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4.

In 1973, Alfred Peet stopped supplying Starbucks Coffee and helped train their new Roastmaster, Jim Reynolds.

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5.

Also in 1987, Starbucks Coffee opened its first locations outside of Seattle, in Waterfront Station in Vancouver, British Columbia, and in Chicago, Illinois.

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6.

In 1994, Starbucks acquired The Coffee Connection, gaining the rights to use, make, market, and sell the "Frappuccino" beverage.

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7.

In 1999, Starbucks Coffee experimented by opening eateries in the San Francisco Bay Area, under the Circadia restaurant brand.

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8.

The deal only gained 150 stores for Starbucks Coffee, but according to the Seattle Post-Intelligencer, the wholesale business was more significant.

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9.

In September 2006, rival Diedrich Coffee announced that it would sell most of its company-owned retail stores to Starbucks, including most locations of Oregon-based Coffee People, escalating regional coffee wars.

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10.

In early 2008, Starbucks Coffee started a community website, My Starbucks Coffee Idea, designed to collect suggestions and feedback from customers.

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11.

In March 2008, Starbucks acquired Coffee Equipment Company, which was the manufacturer of the Clover Brewing System.

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12.

In July 2008, during the Great Recession, Starbucks announced it was closing 600 underperforming company-owned stores and cutting U S expansion plans amid growing economic uncertainty.

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13.

In January 2014, as part of a change in compact direction, Starbucks Coffee management transitioned from a singular brand worldwide to focusing on locally relevant design for each store.

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14.

In May 2014, Starbucks Coffee announced ongoing losses in the Australian market, which resulted in all remaining stores being sold to the Withers Group.

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15.

Starbucks Coffee reiterated its guidance for full year earnings, and beat consensus expectations of 1.

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16.

In July 2019, Starbucks Coffee announced that it would no longer be selling newspapers in its cafes.

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17.

In November 2019, Starbucks Coffee opened its largest store ever on Michigan Avenue, Chicago, with 200 employees.

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18.

Starbucks Coffee announced that it planned to open 300 stores that will primarily focus on carryout and pickup orders.

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19.

Starbucks Coffee claimed these closures were unrelated to the unionization efforts.

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20.

Starbucks Coffee requested that the National Labor Relations Board include all Buffalo Starbucks Coffee locations in the union vote the NLRB rejected this argument and declared store by store elections.

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21.

In February 2022, Starbucks Coffee fired seven workers in Memphis who had been leading the unionization effort there, and temporarily closed the store.

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22.

In January 2008, Starbucks Coffee began a "skinny" line of drinks, offering lower-calorie and sugar-free versions of the company's offered drinks that use skim milk, and can be sweetened by a choice of natural sweeteners, artificial sweeteners, or one of the company's sugar-free syrup flavors.

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23.

In 1997, Starbucks first offered non-dairy milk at its U S stores with the introduction of soy milk.

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24.

In 2007, Starbucks Coffee stopped using milk originating from rBGH-treated cows.

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25.

Starbucks Coffee offers non-dairy creamers at retail in partnership with Nestle SA.

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26.

PETA encouraged sit-ins at Starbucks Coffee locations and purchased Starbucks Coffee stock to draw attention to what they believe is an unfair charge.

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27.

In December 2020, Starbucks Coffee announced it will offer Oatly oat milk in all US stores starting in Spring 2021.

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28.

Starbucks Coffee has since redesigned the American version of the Ethos water bottles, stating the amount of money donated per bottle in the description.

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29.

In March 2009, Starbucks introduced a line of instant coffee packets, called VIA "Ready Brew".

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30.

The first two VIA flavors include Italian Roast and Colombia, which were then rolled out in October 2009, across the U S and Canada with Starbucks stores promoting the product with a blind "taste challenge" of the instant versus fresh roast, in which many people could not tell the difference between the instant and freshly brewed coffee.

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31.

In September 2012, Starbucks announced plans to introduce the Verismo, a consumer-grade single-serve coffee machine that uses sealed plastic cups of coffee grounds, and a "milk pod" for lattes.

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32.

In November 2012, Starbucks Verismo became publicly available, consisting of a line of coffee makers that brew espresso and regular chocolate from coffee capsules, a type of pre-apportioned single-use container of ground coffee and flavourings utilizing the K-Fee pod system.

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33.

In 2010, Starbucks Coffee began selling alcoholic beverages at some stores in the United States.

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34.

In March 2012, Starbucks began selling a line of iced Starbucks Refresher beverages that contain a green coffee extract.

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35.

In March 2017, Starbucks Coffee announced the launch of two new limited-edition specialty drinks made from beans aged in whiskey barrels at its Seattle roastery.

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36.

In May 2008, a loyalty program was introduced for registered users of the Starbucks Card offering perks such as free Wi-Fi Internet access, no charge for soy milk and flavored syrups, and free refills on brewed drip coffee, iced coffee, or tea.

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37.

The main building in the Starbucks Coffee complex was previously a Sears distribution center.

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38.

In 1998, Starbucks entered the United Kingdom market with the US$83 million acquisition of the then 56-outlet, UK-based Seattle Coffee Company, re-branding all those stores as Starbucks.

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39.

In October 2002, Starbucks established a coffee trading company in Lausanne, Switzerland, to handle purchases of green coffee.

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40.

In 2008, Starbucks Coffee opened in Belgium, Bulgaria, the Czech Republic, and Portugal.

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41.

In February 2010, Starbucks Coffee opened in Arlanda Airport outside Stockholm, its first location in Sweden.

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42.

In February 2011, Starbucks started selling its coffee in Norway by supplying Norwegian food shops with their roasts.

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43.

The first Starbucks Coffee-branded Norwegian shop opened in February 2012, at Oslo Airport, Gardermoen.

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44.

In May 2012, Starbucks opened its first coffeehouse in Finland, with the location being Helsinki-Vantaa Airport in Vantaa.

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45.

In November 2014, Starbucks Coffee announced its first Channel Island store, in the primary business area of St Peter Port in Guernsey.

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46.

In 2022, following the Russian invasion of Ukraine, Starbucks coffee withdraw all operations and sold its business to local buyers, re-branded as “Stars coffee”.

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47.

In July 1996, the first Starbucks Coffee location opened outside of North America: a store in Tokyo, Japan.

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48.

In January 2011, Starbucks Coffee introduced its largest cup size, the Trenta, which can hold 31 US fluid ounces .

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49.

In October 2011, Starbucks Coffee opened another location in Beijing, China, at the Beijing Capital International Airport's Terminal 3, international departures hall; making the company's 500th store in China.

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50.

In January 2012, despite a false start in 2007, Starbucks Coffee created a 50:50 joint venture with Tata Global Beverages called Tata Starbucks Coffee.

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51.

In September 2002, Starbucks Coffee opened its first store in Latin America, in Mexico City.

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52.

In May 2014, Starbucks Coffee announced its first cafe in Bolivia would open in 2014 in Santa Cruz de la Sierra and the first in Panama in 2015.

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53.

In November 2017, Starbucks Coffee commenced operations in Jamaica, where the first store opened in the resort city of Montego Bay on the shores of the world-famous Doctor's Cave Beach Club, offering views of the Caribbean Sea.

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54.

Starbucks Coffee Jamaica opened stores at the Sangster International Airport in Montego Bay and at the Historic Falmouth Pier, in Falmouth, Jamaica.

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55.

Starbucks Coffee Jamaica announced its intention to open 2 stores in Kingston, Jamaica, in 2018, with plans for up to 6 stores by 2019.

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56.

Starbucks Coffee opened its first in-store location in the flagship location for Jamaica's largest Pharmacy chain, Fontana Pharmacy, located in Kingston; making it Starbucks Coffee's third location.

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57.

In partnership with Royal Caribbean International, Starbucks Coffee opened a shop aboard the Allure of the Seas, Royal Caribbean's second-largest ship and the second-largest ship in the world.

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58.

Starbucks Coffee has said it does not want to replace baristas with robots, but use them as a complementary tool.

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59.

Starbucks Coffee did not market Teavana products in its stores, though the acquisition allowed the expansion of Teavana beyond shopping malls.

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60.

In January 2015, Starbucks Coffee began to roll out Teavana teas into Starbucks Coffee stores, both in to-go beverage and retail formats.

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61.

In October 2015, Starbucks Coffee hired its first chief technology officer, Gerri Martin-Flickinger, to lead its technology team.

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62.

Starbucks Coffee maintains control of production processes by communicating with farmers to secure beans, roasting its own beans, and managing distribution to all retail locations.

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63.

The image is said by Starbucks Coffee to be based on a 16th-century "Norse" woodcut, although other scholars note that it is apparently based on a 15th-century woodcut in Juan Eduardo Cirlot's Dictionary of Symbols.

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64.

At the beginning of September 2006, and then again in early 2008, Starbucks Coffee temporarily reintroduced its original brown logo on paper hot-drink cups.

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65.

Starbucks Coffee has stated that this was done to show the company's heritage from the Pacific Northwest and to celebrate 35 years of business.

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66.

Starbucks Coffee had drawn similar criticism when it reintroduced the vintage logo in 2006.

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67.

The logo was altered when Starbucks entered the Saudi Arabian market in 2000 to remove the siren, leaving only her crown, as reported in a Pulitzer Prize-winning column by Colbert I King in The Washington Post in 2002.

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68.

Starbucks Coffee announced three months later that it would be using the international logo in Saudi Arabia.

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69.

In January 2011, Starbucks Coffee announced that it would make small changes to the company's logo, removing the Starbucks Coffee wordmark around the siren, enlarging the siren image, and making it green.

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70.

Starbucks Coffee is phasing out disposable cups in Korea entirely by 2025.

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71.

Starbucks Coffee began drafting plans for corporate social responsibility in 1994.

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72.

Since 2010, Starbucks Coffee has been donating leftover pastries in the United States to local food banks through a food collection service named Food Donation Connection.

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73.

In 2008, Starbucks Coffee announced a comprehensive new animal welfare policy banning many inhumane farming practices, including the caging of hens.

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74.

Organizations such as World Animal Protection and Compassion in World Farming have stated that Starbucks Coffee has not shown any demonstrable improvement in animal welfare since 2012.

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75.

Starbucks Coffee stores advertised the film before its release and sold the DVD.

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76.

In September 2016, Starbucks Coffee announced a debut of its first-ever original content series called "Upstanders, " which aimed to inspire Americans with stories of compassion, citizenship, and civility.

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77.

In Canada, Starbucks Coffee has partnered with Aeroplan to award Aeroplan points to customers who link their Aeroplan and Starbucks Coffee accounts.

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78.

The iTunes Store automatically detects recent songs playing in a Starbucks Coffee and offer users the opportunity to download the tracks.

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79.

Starbucks Coffee gave away 37 different songs for free download through iTunes as part of the "Song of the Day" promotion in 2007, and a free "Pick of the Week" download is available from the App Store.

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80.

Starbucks Coffee claimed that Kraft did not sufficiently promote its products and offered Kraft US$750 million to terminate the agreement; however, Kraft declined the offer, but Starbucks Coffee proceeded with the termination anyway.

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81.

Starbucks Coffee did not want to fall behind in the market opportunities for K-Cups.

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82.

The program would now allow all eligible part-time and full-time employees working in a U S Starbucks to enroll in the program for full-tuition reimbursement.

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83.

In 2015, Starbucks Coffee signed a deal with PepsiCo to market and distribute Starbucks Coffee products in several Latin American countries.

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84.

In May 2015, Starbucks Coffee entered a partnership with music streaming service Spotify.

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85.

Starbucks Coffee was given its own curated Spotify playlist to be featured on Spotify's mobile app.

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86.

The Downtown Disney and Disney Springs locations are Starbucks Coffee-operated, while the locations inside of the theme parks are Disney-operated.

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87.

In December 2018, Starbucks expanded its partnership with Uber Eats to bring its beverages to U S customers' doorsteps, as it had already done for some time in China.

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88.

In March 2020, Starbucks announced that starting from April 6, all U S employees and their eligible family members could use up to 20 free mental health therapy or coaching sessions per year.

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89.

Starbucks Coffee has been a target of parodies and imitations of its logo, particularly the 1992 version, and has used legal action against those it perceives to be infringing its intellectual property.

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90.

Starbucks Coffee did not open any stores after first registering its trademark in Russia in 1997, and in 2002 a Russian lawyer successfully filed a request to cancel the trademark.

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91.

Starbucks Coffee requested an extension to further examine the issue and possibly issue a complaint, which was granted by the Trademark Office.

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92.

In November 2013, Starbucks lost a case against a small, family-owned roaster in New Hampshire that sells coffee known as Charbucks.

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93.

In 2003, Starbucks sent a cease-and-desist letter to "HaidaBucks Coffee House" in Masset, British Columbia, Canada.

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94.

In January 2006, Starbucks Coffee won a case against the Xingbake chain in Shanghai, China for trademark infringement, because the chain used a green-and-white circular logo with a name that sounded phonetically similar to the Chinese for Starbucks Coffee.

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95.

In January 2007, Starbucks lost a trademark infringement case against a smaller coffee vendor in South Korea that operates coffee stations under the name Starpreya.

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96.

Starbucks Coffee, Elpreya, says Starpreya is named after the Norse goddess, Freja, with the letters of that name changed to ease pronunciation by Koreans.

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97.

In March 2007, Starbucks launched action against an Indian cosmetics business run by Shahnaz Husain, after she applied to register the name Starstruck for coffee and related products.

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98.

Starbucks Coffee's said she aimed to open a chain of stores that would sell coffee and chocolate-based cosmetics.

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99.

Starbucks Coffee is not known to have taken action against this business.

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100.

Starbucks Coffee has been accused of racial bias and discrimination on several occasions.

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101.

In 2014, a Milwaukee Starbucks Coffee employee called the police when they noticed a black man sleeping in a park, which resulted in the police officer killing the man by shooting him 14 times, prompting protests.

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102.

In 2020, Starbucks Coffee employees were prohibited from wearing Black Lives Matter symbols or phrases on their clothing or accessories.

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103.

In 2022, over a period of few months, Starbucks Coffee fired more than 85 workers in the US involved in organizing worker unions against unfair labor practices.

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104.

The workers accused Starbucks Coffee of creating a culture of fear and surveillance in the store.

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