Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington.
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Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington.
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Starbucks serves hot and cold drinks, whole-bean coffee, micro-ground instant coffee, espresso, caffe latte, full and loose-leaf teas, juices, Frappuccino beverages, pastries, and snacks.
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Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker at Seattle's Pike Place Market.
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In March 2022, Starbucks announced that Schultz would return as CEO in April 2022.
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Starbucks operates six roasteries with tasting rooms and 43 coffee bars as part of the program.
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Starbucks has been subject to multiple controversies related to its business practices.
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Starbucks originally opened in Seattle, Washington, on March 30, 1971.
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In 1973, Alfred Peet stopped supplying Starbucks and helped train their new Roastmaster, Jim Reynolds.
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Also in 1987, Starbucks opened its first locations outside of Seattle, in Waterfront Station in Vancouver, British Columbia, and in Chicago, Illinois.
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In 1994, Starbucks acquired The Coffee Connection, gaining the rights to use, make, market, and sell the "Frappuccino" beverage.
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In 1999, Starbucks experimented by opening eateries in the San Francisco Bay Area, under the Circadia restaurant brand.
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The deal only gained 150 stores for Starbucks, but according to the Seattle Post-Intelligencer, the wholesale business was more significant.
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In early 2008, Starbucks started a community website, My Starbucks Idea, designed to collect suggestions and feedback from customers.
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Journalist Jack Schofield noted that "My Starbucks seems to be all sweetness and light at the moment, which I don't think is possible without quite a lot of censorship.
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In March 2008, Starbucks acquired Coffee Equipment Company, which was the manufacturer of the Clover Brewing System.
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In July 2008, during the Great Recession, Starbucks announced it was closing 600 underperforming company-owned stores and cutting U S expansion plans amid growing economic uncertainty.
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On July 29, 2008, Starbucks cut almost 1, 000 non-retail jobs as part of its bid to re-energize the brand and boost its profit.
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Nick Wailes, an expert in strategic management of the University of Sydney, said that "Starbucks failed to truly understand Australia's cafe culture.
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In January 2009, Starbucks announced the closure of an additional 300 underperforming stores and the elimination of 7, 000 positions.
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Altogether, from February 2008 to January 2009, Starbucks terminated an estimated 18, 400 U S jobs and began closing 977 stores worldwide.
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On June 25, 2013, Starbucks began to post calorie counts on menus for drinks and pastries in all of its U S stores.
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In January 2014, as part of a change in compact direction, Starbucks management transitioned from a singular brand worldwide to focusing on locally relevant design for each store.
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In May 2014, Starbucks announced ongoing losses in the Australian market, which resulted in all remaining stores being sold to the Withers Group.
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On March 21, 2018, Starbucks announced that it was considering the use of blockchain technology to connect coffee drinkers with coffee farmers who could eventually be able to take advantage of new financial opportunities.
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Starbucks reiterated its guidance for full year earnings, and beat consensus expectations of 1.
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On June 19, 2018, Starbucks announced the closing of 150 locations in 2019; three times the number the corporation typically closes in a single year.
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In July 2019, Starbucks announced that it would no longer be selling newspapers in its cafes.
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On March 20, 2020, due to the COVID-19 pandemic, Starbucks closed all the cafe-only stores in the United States for two weeks.
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Starbucks announced that it planned to open 300 stores that will primarily focus on carryout and pickup orders.
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In December 2020, Starbucks announced that it is planning to increase its store count to about 55, 000 by 2030, up from roughly 33, 000.
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Starbucks claimed these closures were unrelated to the unionization efforts.
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Starbucks requested that the National Labor Relations Board include all Buffalo Starbucks locations in the union vote, however, the NLRB rejected this argument and declared store by store elections.
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In February 2022, Starbucks fired seven workers in Memphis who had been leading the unionization effort there, and temporarily closed the store.
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In January 2008, Starbucks began a "skinny" line of drinks, offering lower-calorie and sugar-free versions of the company's offered drinks that use skim milk, and can be sweetened by a choice of natural sweeteners, artificial sweeteners (such as Sweet'N Low, Splenda, Equal), or one of the company's sugar-free syrup flavors.
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In 1997, Starbucks first offered non-dairy milk at its U S stores with the introduction of soy milk.
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In 2007, Starbucks stopped using milk originating from rBGH-treated cows.
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Starbucks offers non-dairy creamers at retail in partnership with Nestle SA.
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In December 2020, Starbucks announced it will offer Oatly oat milk in all US stores starting in Spring 2021.
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Starbucks has since redesigned the American version of the Ethos water bottles, stating the amount of money donated per bottle in the description.
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In March 2009, Starbucks introduced a line of instant coffee packets, called VIA "Ready Brew".
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The first two VIA flavors include Italian Roast and Colombia, which were then rolled out in October 2009, across the U S and Canada with Starbucks stores promoting the product with a blind "taste challenge" of the instant versus fresh roast, in which many people could not tell the difference between the instant and freshly brewed coffee.
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In September 2012, Starbucks announced plans to introduce the Verismo, a consumer-grade single-serve coffee machine that uses sealed plastic cups of coffee grounds, and a "milk pod" for lattes.
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In November 2012, Starbucks Verismo became publicly available, consisting of a line of coffee makers that brew espresso and regular chocolate from coffee capsules, a type of pre-apportioned single-use container of ground coffee and flavourings utilizing the K-Fee pod system.
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In 2010, Starbucks began selling alcoholic beverages at some stores in the United States.
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On November 10, 2011, Starbucks acquired juice company Evolution Fresh for US$30 million in cash and planned to start a chain of juice bars starting in around the middle of 2012, venturing into territory staked out by Jamba Inc Its first store released in San Bernardino, California and plans for a store in San Francisco were to be launched in early 2013.
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In March 2012, Starbucks began selling a line of iced Starbucks Refresher beverages that contain a green coffee extract.
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In June 2014, Starbucks began trialing its own line of carbonated sodas, dubbed "Fizzio.
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In January 2022, Starbucks launched a line of canned energy drinks, called "Baya.
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In March 2017, Starbucks announced the launch of two new limited-edition specialty drinks made from beans aged in whiskey barrels at its Seattle roastery.
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Starbucks's barrel-aged coffee will be sold with a small batch of unroasted Starbucks Reserve Sulawesi beans, which are then hand-scooped into whiskey barrels from Washington state.
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In May 2008, a loyalty program was introduced for registered users of the Starbucks Card offering perks such as free Wi-Fi Internet access, no charge for soy milk and flavored syrups, and free refills on brewed drip coffee, iced coffee, or tea.
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The main building in the Starbucks complex was previously a Sears distribution center.
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In 1998, Starbucks entered the United Kingdom market with the US$83 million acquisition of the then 56-outlet, UK-based Seattle Coffee Company, re-branding all those stores as Starbucks.
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In October 2002, Starbucks established a coffee trading company in Lausanne, Switzerland, to handle purchases of green coffee.
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In 2008, Starbucks opened in Belgium, Bulgaria, the Czech Republic, and Portugal.
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In February 2010, Starbucks opened in Arlanda Airport outside Stockholm, its first location in Sweden.
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In February 2011, Starbucks started selling its coffee in Norway by supplying Norwegian food shops with their roasts.
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The first Starbucks-branded Norwegian shop opened in February 2012, at Oslo Airport, Gardermoen.
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The first Italian Starbucks store was inaugurated in Milan on September 6, 2018, at which point Starbucks already had locations in 78 countries.
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In 2000, Starbucks opened its location in the Forbidden City in Beijing, however, in July 2007, this location was closed after years of controversy since its opening in 2000 with protesters objecting that the presence of the American chain in this location "was trampling on Chinese culture.
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In January 2011, Starbucks introduced its largest cup size, the Trenta, which can hold 31 US fluid ounces.
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In January 2012, despite a false start in 2007, Starbucks created a 50:50 joint venture with Tata Global Beverages called Tata Starbucks.
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On February 1, 2013, Starbucks opened its first store in Ho Chi Minh City, Vietnam, and its first location in Hanoi in July 2014.
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In September 2002, Starbucks opened its first store in Latin America, in Mexico City.
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In October 2012, Starbucks announced plans to open 1, 000 stores in the United States in the next five years.
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In November 2017, Starbucks commenced operations in Jamaica, where the first store opened in the resort city of Montego Bay on the shores of the world-famous Doctor's Cave Beach Club, offering views of the Caribbean Sea.
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Starbucks reaffirmed its commitment to working with local coffee farmers to "implement systems to increase productivity and yields, while increasing compliance to international standards.
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Starbucks Jamaica opened stores at the Sangster International Airport in Montego Bay and at the Historic Falmouth Pier, in Falmouth, Jamaica.
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Starbucks opened its first in-store location in the flagship location for Jamaica's largest Pharmacy chain, Fontana Pharmacy, located in Kingston; making it Starbucks's third location.
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In partnership with Royal Caribbean International, Starbucks opened a shop aboard the Allure of the Seas, Royal Caribbean's second-largest ship and the second-largest ship in the world.
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Starbucks has said it does not want to replace baristas with robots, but use them as a complementary tool.
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Starbucks entered the tea business in 1999 when it acquired the Tazo brand for US$8, 100, 000.
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Starbucks did not market Teavana products in its stores, though the acquisition allowed the expansion of Teavana beyond shopping malls.
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In January 2015, Starbucks began to roll out Teavana teas into Starbucks stores, both in to-go beverage and retail formats.
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In October 2015, Starbucks hired its first chief technology officer, Gerri Martin-Flickinger, to lead its technology team.
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Starbucks maintains control of production processes by communicating with farmers to secure beans, roasting its own beans, and managing distribution to all retail locations.
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In 2006, Valerie O'Neil, a Starbucks spokeswoman, said that the logo is an image of a "twin-tailed mermaid, or siren as she's known in Greek mythology.
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The image is said by Starbucks to be based on a 16th-century "Norse" woodcut, although other scholars note that it is apparently based on a 15th-century woodcut in Juan Eduardo Cirlot's Dictionary of Symbols.
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At the beginning of September 2006, and then again in early 2008, Starbucks temporarily reintroduced its original brown logo on paper hot-drink cups.
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Starbucks has stated that this was done to show the company's heritage from the Pacific Northwest and to celebrate 35 years of business.
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Starbucks had drawn similar criticism when it reintroduced the vintage logo in 2006.
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The logo was altered when Starbucks entered the Saudi Arabian market in 2000 to remove the siren, leaving only her crown, as reported in a Pulitzer Prize-winning column by Colbert I King in The Washington Post in 2002.
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Starbucks announced three months later that it would be using the international logo in Saudi Arabia.
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In January 2011, Starbucks announced that it would make small changes to the company's logo, removing the Starbucks wordmark around the siren, enlarging the siren image, and making it green.
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Starbucks is phasing out disposable cups in Korea entirely by 2025.
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Starbucks began drafting plans for corporate social responsibility in 1994.
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Since 2010, Starbucks has been donating leftover pastries in the United States to local food banks through a food collection service named Food Donation Connection.
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In March 2016, Starbucks unveiled a five-year plan to donate 100 percent of unsold food from its 7, 600 company-operated stores in the U S to local food banks and pantries.
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In 2008, Starbucks announced a comprehensive new animal welfare policy banning many inhumane farming practices, including the caging of hens.
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Organizations such as World Animal Protection and Compassion in World Farming have stated that Starbucks has not shown any demonstrable improvement in animal welfare since 2012.
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Starbucks stores advertised the film before its release and sold the DVD.
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Starbucks has become the subject of a protest song, "A Rock Star Bucks a Coffee Shop" by Neil Young and his band, Promise of the Real.
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In September 2016, Starbucks announced a debut of its first-ever original content series called "Upstanders, " which aimed to inspire Americans with stories of compassion, citizenship, and civility.
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In Canada, Starbucks has partnered with Aeroplan to award Aeroplan points to customers who link their Aeroplan and Starbucks accounts.
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Starbucks has partnered with Apple Inc to collaborate on selling music as part of the "coffeehouse experience.
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The iTunes Store automatically detects recent songs playing in a Starbucks and offer users the opportunity to download the tracks.
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Starbucks gave away 37 different songs for free download through iTunes as part of the "Song of the Day" promotion in 2007, and a free "Pick of the Week" download is available from the App Store.
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Starbucks claimed that Kraft did not sufficiently promote its products and offered Kraft US$750 million to terminate the agreement; however, Kraft declined the offer, but Starbucks proceeded with the termination anyway.
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Starbucks wanted to terminate the agreement because at the time, single coffee packs were beginning to become popular.
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Starbucks did not want to fall behind in the market opportunities for K-Cups.
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In June 2014, Starbucks announced a partnership with Arizona State University that would allow Starbucks employees in their Junior and Senior years of college to complete four years of college at Arizona State University's online program for only around US$23, 000.
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In May 2015, Starbucks entered a partnership with music streaming service Spotify.
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Starbucks was given its own curated Spotify playlist to be featured on Spotify's mobile app.
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On June 19, 2015, a Starbucks opened at Disney's Animal Kingdom on Discovery Island.
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In March 2020, Starbucks announced that starting from April 6, all U S employees and their eligible family members could use up to 20 free mental health therapy or coaching sessions per year.
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Starbucks has been a target of parodies and imitations of its logo, particularly the 1992 version, and has used legal action against those it perceives to be infringing its intellectual property.
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Starbucks did not open any stores after first registering its trademark in Russia in 1997, and in 2002 a Russian lawyer successfully filed a request to cancel the trademark.
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Starbucks then registered the name with a Moscow-based company and asked for US$600, 000 to sell the trademark to Starbucks, but was ruled against in November 2005.
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Starbucks requested an extension to further examine the issue and possibly issue a complaint, which was granted by the Trademark Office.
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In November 2013, Starbucks lost a case against a small, family-owned roaster in New Hampshire that sells coffee known as Charbucks.
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In 2003, Starbucks sent a cease-and-desist letter to "HaidaBucks Coffee House" in Masset, British Columbia, Canada.
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In January 2007, Starbucks lost a trademark infringement case against a smaller coffee vendor in South Korea that operates coffee stations under the name Starpreya.
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Starbucks, Elpreya, says Starpreya is named after the Norse goddess, Freja, with the letters of that name changed to ease pronunciation by Koreans.
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In March 2007, Starbucks launched action against an Indian cosmetics business run by Shahnaz Husain, after she applied to register the name Starstruck for coffee and related products.
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Starbucks's said she aimed to open a chain of stores that would sell coffee and chocolate-based cosmetics.
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Starbucks is not known to have taken action against this business.
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Starbucks has been accused of racial bias and discrimination on several occasions.
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In 2014, a Milwaukee Starbucks employee called the police when they noticed a black man sleeping in a park, which resulted in the police officer killing the man by shooting him 14 times, prompting protests.
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In 2020, Starbucks employees were prohibited from wearing Black Lives Matter symbols or phrases on their clothing or accessories.
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In 2022, over a period of few months, Starbucks fired more than 85 workers in the US involved in organizing worker unions against unfair labor practices.
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The workers accused Starbucks of creating a culture of fear and surveillance in the store.
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